Digital Marketing- SEO (Search Engine Optimization), SMO, ORM, PPC (Google Adwords), Marketplaces with

Dharmendra Singh                                                    
Digital Marketing Strategist

Dubai, UAE | +971-508723264 | ✉ dharmsingh083@gmail.com

LinkedIn: linkedin.com/in/dharmendrasingh

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Professional Summary

Results-driven Digital Marketing Strategist with 16+ years of experience in planning and executing ROI-focused campaigns across luxury retail, FMCG, education, law, real estate, IT, healthcare, and e-commerce sectors. Expertise in SEO, AEO, GEO, SEM, PPC, social media marketing, and AI-powered marketing tools. Proficient in Adobe Photoshop and Canva. Experienced in leveraging AI platforms such as ChatGPT, Sora, Gemini, and advanced command prompts to drive marketing innovation and performance.

 

Proven ability to grow online visibility, generate leads, optimize ad spend, and enhance customer engagement across global markets including UAE, Africa, and India. Adept at leading cross-functional teams, developing digital identities, and implementing data-driven strategies to drive measurable results.

 

Managed campaigns for a diverse client base including luxury jewelry brands, FMCG companies, educational institutes, law firms, real estate agencies, IT firms, healthcare providers, and retail brands using technology-led and digital-first marketing strategies.

 

Core Skills

• Search & Digital Growth Strategy:
On-Page, Off-Page & Technical SEO, Local SEO (Google Business Profile), AEO & GEO Optimization, SERP Strategy, Organic Traffic Acceleration

 

• Performance & Paid Media Marketing:
Google Ads (Search, Display, YouTube), Meta Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, Conversion Funnel Optimization, ROAS & CAC Management

 

• Social Media & Influencer Marketing:
Organic Growth Strategy, Paid Social Campaigns, Influencer Partnerships, Community Building, Engagement & Retention Strategy

 

• AI & Marketing Technology:
ChatGPT, Sora, Gemini, Advanced Prompt Engineering, AI-driven Content Creation, Marketing Automation & Workflow Optimization

 

• Analytics & Data Intelligence:
GA4, Google Tag Manager, Ahrefs, SEMrush, Canva AI, Conversion Tracking, Performance Reporting & Data-Driven Decision Making

 

• E-commerce & Marketplace Management:
Amazon, Flipkart, Shopify, Magento, WooCommerce — Product Positioning, Marketplace SEO, Conversion Optimization

• Content Strategy & Brand Development:
Video Marketing, UGC Campaigns, Content Funnels, Brand Positioning, Omnichannel Storytelling

 

• Leadership & Business Strategy:
Team Leadership, Project Ownership, Cross-Functional Collaboration, Revenue Growth Strategy, Stakeholder Management

 

Professional Experience

Digital Marketing Strategist | Monili Jewellers Group, Dubai

June 2024 – Present

• Lead end-to-end digital and online and offline retail marketing strategy for five boutique luxury jewelry brands at Dubai Gold & Diamond Park.
• Spearheaded brand positioning and digital identity transformation across all five brands, optimizing omnichannel customer journeys.
• Improved ROAS by 38% by restructuring Google & Meta ad funnels, refining audience segmentation, and optimizing creative performance.
• Leveraged daily in-store footfall analytics to align digital campaigns with retail behavior, increasing showroom engagement and walk-in conversions.
• Directed premium content strategy and social media storytelling to strengthen brand prestige in the luxury segment.
• Led advanced SEO, AEO, and GEO strategies, enhancing local search dominance, Google Business visibility, and voice search discoverability.
• Delivered executive-level performance dashboards covering traffic growth, conversion rates, ROI, and customer lifetime value (CLV).
• Managed full-funnel performance marketing across Google Ads, Meta, TikTok, and Snapchat platforms.

 

Digital Marketing Manager | Ansaum Digital Pvt. Ltd.

Dec 2021 – Jan 2024

• Designed and executed integrated growth strategies across SEO, PPC, paid social, and performance marketing campaigns.
• Increased qualified leads by 42% and reduced cost per lead (CPL) by 28% through campaign restructuring and conversion funnel optimization.
• Led multi-industry digital transformation initiatives for clients across luxury retail, FMCG, education, law, real estate, IT, healthcare, and e-commerce sectors.
• Collaborated cross-functionally with design, content, and development teams to launch high-converting marketing assets.
• Built performance reporting frameworks and presented actionable insights to senior stakeholders and clients.

 

Digital Marketing Manager | Chatoo Group of Companies (Festa Drinks, Swissta, Dover Cosmetics), DR Congo

Dec 2019 – Sep 2021

• Directed digital marketing strategy for leading FMCG brands in beverages and cosmetics across Central Africa.
• Managed and mentored a team of 8 across SEO, Google Ads, paid social, and online reputation management (ORM).
• Expanded digital footprint through Facebook, Instagram, YouTube, and Twitter campaigns, significantly increasing engagement and brand awareness.
• Strengthened online brand reputation and improved customer sentiment through proactive ORM and content strategy.

Digital Marketing Team Lead | Sunrise eSupport Pvt. Ltd., Gurgaon, India

May 2017 – Nov 2019

• Led a team of 8–10 SEO & SMO specialists managing multi-industry client portfolios.
• Conducted technical SEO audits, advanced keyword research, and structured on-page/off-page optimization strategies.
• Improved organic rankings and accelerated traffic growth through data-driven SEO frameworks and performance monitoring.

 

Digital Marketing Specialist | Laxmipati Sarees, Surat, India

Jan 2015 – Apr 2017

• Managed SEO, ORM, and social media marketing for a high-volume e-commerce fashion brand.
• Optimized product pages and marketplace listings to improve search rankings and conversion rates.
• Conducted competitor benchmarking and keyword gap analysis to strengthen online visibility.

 

Digital Marketing Executive | VizExec Transformation Pvt. Ltd., Gabon (Africa)

Jul 2014 – Dec 2014

• Executed SEO, SMO, and ORM campaigns for regional clients across emerging African markets.
• Managed multilingual social media engagement strategies.
• Coordinated cross-border digital campaigns within a multicultural team environment.

 

SEO Executive | Wildnet Technologies Pvt. Ltd., India

Mar 2010 – Jul 2014

• Executed SEO campaigns including technical audits, link-building strategies, and content optimization.
• Improved keyword rankings and lead generation performance across diverse industry verticals.
• Supported multi-sector digital campaigns integrating SEO with web development and online marketing strategies.

 

Education

Master of Computer Applications (MCA)
M.D. University, Rohtak, Haryana – 2008

Bachelor’s Degree
DDU University, Gorakhpur – 2004